Reza Pishghadam; Shima Ebrahimi; Imanollah Bigdeli
Abstract
Objective: Depending on the frequency of encounters and the sense induced emotions, people develop different conceptualizations of a phenomenon. Method: The authors of the present study, therefore, have utilized the concept of emotioncy to introduce the emotioncy profile, in which emotions about a given ...
Read More
Objective: Depending on the frequency of encounters and the sense induced emotions, people develop different conceptualizations of a phenomenon. Method: The authors of the present study, therefore, have utilized the concept of emotioncy to introduce the emotioncy profile, in which emotions about a given concept and their frequencies can be considered as a propel to produce motivation at individual and social levels. This emotioncy profile can be further categorized into EMOTIONcy (emotion>frequency), emotionCY (emotion<frequency), and EMOTIONCY (emotion=frequency), based on which people may experience different levels of motivation and immersion. The results of the present study indicate that at the EMOTIONcy level, emotions can be so affective that they move individuals from exvolvement to involvement.Also, if a person has positive emotions about a concept, it increases flow, which consequently leads to willingness to repeat and positive attitudes. Contrarily, negative emotions can lead to extreme avoidance, demotivation, and negative attitudes. Conclusion: The normal situation is the time when emotions and senses go hand in hand, creating optimal motivation and immersion. This can lead to congruent attitudes at individual, local, and global levels. Moreover, individual, local, and global attitudes can change when there is no balance between sense and emotion.
